Website promotion with Google Ads and Facebook Ads

Facebook advertising campaigns.

Promoting your company with Facebook Ads campaigns is an effective investment: experience from creating and optimizing thousands of Facebook campaigns has shown it is a proven way to grow both sales and revenue considerably. Our website promotion service runs the campaign from the first ad to the results report, whether you have a business website or an online store.

We set the goals

Before we think about the campaign concept, we need to understand the specifics of your business in detail, which helps us run an effective Facebook Ads campaign. Together we choose the right goal: brand awareness, website traffic, Messenger conversations or direct sales from your online store. Each goal gets clear metrics, so your website promotion is measured in new customers and orders, not just likes.

Budget and schedule

We decide what type of Facebook campaign to run, to bring more visits to your site as well as product sales. Then we set the campaign period and budget, split by day, to keep the cost of every result under control, from the first euro invested to the last order. We start with a test budget for Facebook and Instagram ads, then increase it only on the ads that bring real conversions.

The audience

This step is essential when you build your ad strategy: we define the ideal profile for your business, so we know exactly who we're talking to. We choose the audience by age, gender, location, interests, industry, education, language and buying behavior, then refine it based on the first results. We add custom audiences from your site visitors and existing customers, plus lookalike audiences, so the ads reach new people.

Landing page

Your ad's job is to bring the user to your site. If you want to grow sales of a product, the ad should take them to a dedicated product page, where they find every detail they need and can quickly add it to the cart. A fast, clear page brings more orders from the same ad budget. We check mobile loading speed, the Meta pixel and conversion events, so every order coming from an ad is measured correctly.

What a Facebook campaign includes:

Goals: awareness, website traffic, engagement, conversions;
Audience: by age and location, interests and buying behavior;
Messages: text, images, video and carousel ads;
Tracking: performance, cost per result and a monthly report.

Facebook campaigns are an effective way to reach a wide audience and hit your marketing goals. They can be used to build brand awareness, drive traffic to your website or generate conversions, such as sales or quote requests, directly through our website promotion service.

A Google campaign is the most direct way to promote your business or website in Google search results: your ad appears the very moment someone searches for your product or service, not when we think the time is right. Google campaigns are built on keywords, and when someone searches for a keyword relevant to your business, your ad can show in the top positions, above the regular results.

How we build an effective Google campaign:

Relevant keywords: the words and phrases people use when they search for products or services like yours, chosen by purchase intent, not by search volume.
Ads that match the search: ads must fit the chosen keywords, be informative and give users a clear reason to click.
A budget kept under control: we set a daily budget for your Google campaign so you never spend more than you can afford, and the money goes to the keywords that bring orders.
Tracking results: we see in black and white what works and what doesn't, through Google Analytics and Search Console, and move the budget based on numbers, not impressions.

At the end you get a monthly report showing what was spent, how many clicks and conversions came in and what we'll optimize next. And if your site needs new pages or a refresh, we also take care of website development, so your paid traffic has somewhere to land.

Google advertising campaigns.

Promoting your company with Google Ads campaigns is an effective investment: experience from creating and optimizing thousands of Google campaigns has shown it is a proven way to grow both sales and revenue considerably. Your ad appears exactly when customers search for what you sell, and visitors land on a fast, secure site hosted with us.

Keywords

We start from the words customers use to find you on Google: we pick those with purchase intent, group them by theme and exclude searches that bring pointless clicks. That way you pay only for people looking for exactly your service or product, not for casual visitors who leave without buying. Keyword research also shows monthly search volume in Romania, so your promotion budget goes where real demand exists.

Budget and bidding

We set the daily budget and the bidding strategy that fits your goal: clicks, conversions or visibility. We track cost per click and cost per order, move money to the keywords that bring results and stop what doesn't perform, so every euro invested in the campaign comes back as sales and quote requests. We adjust bids by hour, day, city and device, and Performance Max or Shopping campaigns start only once the store has enough data.

The ads

We write ads that answer the search exactly: a clear headline, the main benefit and a call to action, plus extensions with prices, location and phone. We test several versions in parallel and keep the one with the best Quality Score, because a good Quality Score means cheaper clicks and a better position. Each ad points to the right page on your site, not the home page, and we update the copy for offers and seasons.

Tracking results

We connect the campaign to Google Analytics and Search Console, so you see in numbers what each keyword brings: calls, forms submitted or orders in your online store. You get a monthly report with what was spent, what was earned and what we'll optimize next month, so results grow month after month. We set up conversions in Google Ads and Google Tag Manager, so the report figures are accurate and budget decisions are based on real data.

Support and monitoring.

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Request a promotion quote

Round-the-clock monitoring

We also monitor the server that receives your ad traffic.

Fast response

If the site has a problem during the campaign, we start work within 10 minutes.

Monthly report

See in black and white what happened with your site and your campaign.

Step by step

How a campaign starts.

From the goal written on paper to the report showing money spent and orders received.

We set the goal

Awareness, website traffic, engagement or conversions. Everything starts here: the audience, the budget and the type of ads.

We choose the audience and keywords

On Facebook, by age and location, interests and buying behavior. On Google, by the words people type when they search for what you sell, chosen by purchase intent, not by search volume.

We write the ads

Text, images, video and carousel ads on Facebook. On Google, ads matched to the chosen keywords that give people a clear reason to click.

We measure and move the budget

We track performance and cost per result through Google Analytics and Search Console, then move the money to the keywords and ads that bring orders. At the end of the month, the report.

Comparison

Google Ads or Facebook Ads?

They don't compete: one captures demand that already exists, the other creates it.

	Google Ads	Facebook Ads
When the ad appears	The very moment someone searches for your product or service	While people are on social media, before they even think of searching
What targeting is based on	Keywords, chosen by purchase intent	Age and location, interests, buying behavior
Formats	Ads in search results, above the regular results	Text, images, video and carousel ads
Good for	Existing demand: people know what they want and search for it	Demand you create: people discover that what you sell exists
Goals	Traffic and conversions	Awareness, traffic, engagement, conversions
What we track	Clicks, cost per result and conversions, through Analytics and Search Console	Ad performance and cost per result

Frequently asked questions

What people ask us about ads.

What everyone wants to know before putting the first euro into a campaign.

Google or Facebook?

It depends on what you sell. On Google you reach people already searching for your product, so the demand exists. On Facebook you reach people who aren't looking for you yet but fit what you sell. Online stores usually benefit from both — one brings today's order, the other next month's customer.

What budget should I start with?

There's no fixed threshold. We set a daily budget so you never spend more than you can afford, and raise it only once we see which keywords and ads bring orders. Money moves based on numbers, not impressions. You can pause or change the budget at any time.

How soon will I see results?

The first clicks come on the day the campaign starts, because the ad shows up in search. Orders depend on the product and price, which is why we measure cost per result from the start and don't promise you a figure we have no way of knowing.

What do I get each month?

A report showing what was spent, how many clicks and conversions came in and what we'll optimize next. In writing, not told over the phone. The report includes figures from Google Ads, Facebook Ads and Google Analytics, and we use it to decide what to change next month.

Do I need a website?

Yes — the ad has to lead somewhere, and a paid visitor lost on a slow page is money thrown away. If your site needs new pages or a refresh, we also take care of website development, so the traffic has somewhere to land.

Do you promote online stores too?

Yes. For stores we implement a tailored strategy: more organic traffic, more sales and a better return on investment. And if the store is hosted with us, we also see how the server handles the wave of visitors.

Tell us what you sell and to whom, and we'll suggest the right campaign.