The site's structured data.

Schema markup

What we tell Google about each page

Besides the text you read, every page also carries a description written for search engines, in the schema.org format. It isn't visible anywhere on the page. Here's what it contains, for each of the 22 pages.

All 22 pages say who runs them and where they sit in the site. In addition, 13 of them describe the service on the page, with plans and prices taken straight from the page's tables, and 13 list their frequently asked questions, which Google can show directly in the results.

What each type means

• WebPage — the page itself: title, description, language
• WebSite — the site, with its name and search
• Organization — the company: name, phone, email, the three offices
• BreadcrumbList — the path to the page, for the breadcrumb trail in results
• Service — the service on the page, with its plans and prices
• FAQPage — the frequently asked questions, which Google can show directly
• BlogPosting — the article: author, date, title

Page by page

The table is built from the site, not written by hand: if a page's markup changes, its row changes too. The markup itself can be read with Google's Rich Results Test or the schema.org validator.